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  • Mack Trucks Donates Proceeds From Pink Mack Anthem Diecast Sales

    Mack Trucks Donates Proceeds From Pink Mack Anthem Diecast Sales
    Mack Trucks announced a $10,000 donation to the National Breast Cancer Foundation (NBCF), with a goal to contribute another $25,000, from the proceeds of the sales of a limited edition pink Mack Anthem diecast model.

     

    Mack Trucks has announced a multiyear partnership with the National Breast Cancer Foundation (NBCF) that will see Mack donate proceeds from the sales of a limited edition production run of pink Mack Anthem diecast models. Mack made an initial donation of $10,000 to NBCF, and will contribute up to $25,000 more over the next two years as sales of the unique diecast models continue.
    Mack chose to make the announcement during the month of October, which is National Breast Cancer Awareness Month, an annual effort to increase awareness of one of the most common cancers among women in the U.S. Mack is also once again displaying the “Pink Lady,” a real, pink-painted Mack Anthem model, in front of Mack World Headquarters in Greensboro, North Carolina.
    “We at Mack are committed to raising awareness of breast cancer and organizations like NBCF that support those affected by the disease,” said Martin Weissburg, president, Mack Trucks. “We’ve displayed a pink Mack truck in front of our headquarters each October for many years, and we’re thrilled to be able to take it a step further with this partnership and the donation of proceeds from sales of the diecast.”
    The unique diecast model was inspired by the “Pink Lady” Mack Anthem. When it was first introduced, response to the truck was overwhelming, with many requests for a diecast model of the truck. Mack’s merchandising team set out to develop a limited edition run of the pink diecasts, but didn’t want it to simply be another item available at the Mack Shop.
    Holding a special meaning to so many people, Mack sought a unique way to highlight the availability of the diecast, and partnering with NBCF presented an outstanding opportunity to make an impact.
    Founded in 1991, NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. NBCF offers free, innovative programs that other organizations aren’t providing to women facing breast cancer so that no one faces breast cancer alone.
    “National Breast Cancer Foundation delivers help and inspires hope for women affected by breast cancer and those who love them,” said Ken Ramirez, NBCF senior vice president of strategic partnerships. “The pink Mack Anthem diecast model is a wonderful example of the fun, inspirational ways partners like Mack Trucks can rally around the cause and make a significant difference. NBCF is extremely grateful for the generous support and for helping us Help Women Now.”
    Featuring diecast metal construction with an opening hood and doors, the pink Mack Anthem is a great addition for collectors and those wishing to support the fight against breast cancer. Built to a 1:50 scale, the truck has authentic engine details, an accurately detailed cab interior and a pivoting fifth-wheel plate. Also included is a detachable trailer with the phrase ‘Hit Cancer like a Mack Truck.’
    The pink Mack Anthem diecast is available for purchase at www.mackshop.com, item number M1217. Supplies are limited. 

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    Dec 8, 2020 - 4 years ago

  • 3 Simple Steps To Extend The Life Of Your Excavator Undercarriage

    3 Simple Steps To Extend The Life Of Your Excavator Undercarriage

     

    Undercarriages are one of the more costly parts of an excavator to repair and replace so contractors can save a lot of money and downtime by ensuring the components of an undercarriage are treated in ways that maximize their lifespans.
    Jordan Troutman, President of Pivot Equipment Parts—an aftermarket undercarriage provider—outlines three tips every contractor should consider to elongate the life of the undercarriage’s on their machines.

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    Dec 7, 2020 - 4 years ago

  • Volvo CE Adopts Clean Product Branding As Part Of Award-Winning Design Philosophy

    Volvo CE Adopts Clean Product Branding As Part Of Award-Winning Design Philosophy

     

    This simple switch to shorter and less complicated product names represents Volvo Construction Equipment (Volvo CE) much wider ambition to look beyond the product to a more holistic site overview. Designed to fit more closely with the brand’s premium look and feel, this new design philosophy and designation policy have already won the prestigious 2020 Red Dot Product Design Award.
    Rolling out from this month, new and updated Volvo branded products will now be tagged with just the product type and size on its side – and nothing else. All other product details, such as model series and model variant, will continue to be found on the specifications, brochure or PIN plate, ensuring customers will see no change in how they buy service or order parts for their products.
    The real motivation behind this change is to bring the product’s branding in line with the company’s minimalist Scandinavian heritage and long-standing desire for a clean, clear and boundless human-centric design. 

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    Dec 4, 2020 - 4 years ago

  • The Significance Of Food Safety

    The Significance Of Food Safety

     

    During this challenging time, safely transporting refrigerated essentials such as food, medicine, and blood plasma is a priority.
    Take action to mitigate risk in your cold chain by adopting the following standard operating procedures (SOPs). If temperature-sensitive cargo is improperly handled, there is risk of temperature excursions, which can negatively affect public health, reduce product shelf life, or lead to rejected loads. These situations can increase your operating costs and negatively impact your reputation within the industry.

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    Dec 3, 2020 - 4 years ago

  • Sennebogen’s “Gentle Giant” Finds A Home

    Sennebogen’s “GENTLE Giant” Finds A Home

    The world’s largest purpose-built material handler, a 460-ton giant unveiled at Bauma 2019, recently joined the ranks of working port machines. The SENNEBOGEN 895 E-Series Hybrid was commissioned in October for the Tosyali Holdings fleet, at the Mediterranean port of Iskenderun.
    Since then, the 895 has been moving massive amounts of scrap metals around the clock, every day. Electrically powered, the machine never needs to take a break for refueling. As one observer noted, walking near the 895 conjures images of Jurassic Park, where tiny humans tread lightly past peacefully gracing brontosaurs. But this gentle giant is real. 

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    Dec 2, 2020 - 4 years ago

  • Detroit Brings Vocational Transmissions To New Western Star 49X

    Detroit Brings Vocational Transmissions To New Western Star 49X

     

    For the first time, the vocational market can benefit from the cutting-edge technology, power and performance offered by the industry-leading Detroit Assurance suite of safety systems, the all-new Detroit DT12 Vocational Series of automated manual transmissions, and the enhanced Detroit DD15 Gen 5 featuring the Detroit Connect suite of connected vehicle services.
    “Vocational applications, from loggers to extreme heavy haul, require tough and smart technologies that only Detroit can deliver,” said Samantha Parlier, vice president of market development, Vocational segment, Daimler Trucks North America. “Detroit’s new integrated powertrain and technologies bring world-class power, unprecedented safety and connectivity innovations to the vocational market, resulting in maximum uptime and productivity on any job site.”

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    Dec 1, 2020 - 4 years ago

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