Nors Promotes Roadshow In Canada To Reinforce The Launch Of The Global Brand

Feb 25, 2025 - 6 months ago

In order to reinforce the strategy of a single brand and to boost its differentiated offer globally, Nors has started a plan of roadshows in the various countries in which it is present, including Canada, with stops in British Columbia, Alberta, Manitoba, Ontario, and Atlantic provinces.

Highlighting the importance of this market for the organization’s legacy, this roadshow is taking place as part of Nors’ rebranding process and transformation journey, which has taken on a unique, transversal and global dimension, and is now designated as a single brand in all the geographies where it is present.

This new strategy and brand architecture will globally boost Nors’ differentiated offer, which in 2024 recorded an estimated turnover of $596.5 million Canadian dollars, and delivered 875 units of construction equipment, positioning itself as a benchmark player in the construction sector.

Positioning itself as a strategic market for Nors since 2020, with the acquisition of Strongco and then, in 2024, with Great West Equipment, the activity in Canada has been driven by the ability to provide innovative, high-quality solutions, adapted to the specific needs of this market and which add value for its customers.

Employing more than 760 collaborators and with a total of 36 branches in 8 provinces of the country, the global roadshow in the Canadian regions reaffirms Nors’ commitment to the sustainable and innovative development of this market.

For Francisco Ramos, COO of the Nors Group, “The Canadian market is of great strategic relevance to Nors, both in the present and for our future, given its growth potential. Since 2020 we have been gradually bringing our 90+ years of experience and expertise to Canada, by building a value proposition based on high-quality products and partnerships, anchored in an excellent after-sales service, in close proximity to our clients. With this in mind, we are undertaking an ongoing investment process in excellent products and services, technology and infrastructures that will enable us to better serve our current and potential clients in the future.”

“The We Are One” roadshow will tour the different countries in which Nors is present, reinforcing the purpose of “Improving life and business through a service and equipment of reference, creating continuous value for all” and based on the values of Legacy, Humanism, Ambition, Agility and Integrity.

About Nors

Driven by progress and building on a legacy of more than 90 years, Nors adapts to market needs and transforms itself to elevate life and business through reference services and equipment. Now with a single brand, Nors operates globally in five business areas: Trucks and Buses, Construction Equipment, Agro, Aftermarket and Ventures. Thanks to the strategic change, it offers a diversified portfolio and integrated services, maintaining close and trusting relationships between partners, customers and the market.

Nors’ brand is present in seven countries and represents the main manufacturer brands in the business areas in which it operates, offering services, solutions and equipment to make everything work better, every day.

About Nors in Canada

Nors has operated in Canada since 2020, in the construction equipment segment. In this market Nors employs more than 760 collaborators within 36 branches and 8 provinces.

It’s comprised of the former Strongco Corporation, a major heavy equipment dealer in Canada, which sells, rents and provides after-sales service for equipment used in various sectors, such as construction, infrastructure, mining, oil & gas, utilities, municipalities, waste management and forestry. It represents the main equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, National and Grove, Terex Cedarapids, Terex Trucks, Fassi, Sennebogen, Konecranes and SDLG.

The former Great West Equipment has been part of the Nors Group since March 2024, and is also part of Nors’ Construction Equipment segment. It is a dealer in construction and forestry equipment and also represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Madill, Metso, Sennebogen and Falcon.

Source: Nors