Case IH, Ferrari On The Podium At Canada F1 Grand Prix

Jul 21, 2010 - 15 years ago

Even on their best days, operators of equipment bearing the Case IH logo never reach speeds like this. In the 2010 running of Formula One Grand Prix Canada, the #8 Ferrari, driven by Fernando Alonso to a third-place finish, bore an unmistakable Case IH logo on its nose.

Unlike those on generations of sturdy and productive tractors, harvesters, or planters, this particular Case IH nameplate saw speeds of up to 220 mph (360 kph). Its prominent position on the Ferrari vehicle was a rare public convergence of the two companies, both famous for their powerful products and their signature red color, and for setting a standard of excellence in their respective industries.

Ferrari and Case IH share more than their distinctive red paint schemes; they are both corporate members of the Fiat Group. As such, they share technologies and expertise. Behind the scenes, Fiat Powertrain Technologies (FPT) is responsible for the world-class engines used by both Ferrari and Case IH. FPT's expertise and resources not only produce the winning edge on the race course but also offers a winning edge in power and productivity to farmers and ranchers around the world.

The race, held at the Circuit Gilles Villeneuve in Montreal, was part of what is officially referred to as the FIA Formula One World Championship, the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile (FIA). After being skipped for the 2009 season, the Grand Prix Canada was back in full force, featuring an exciting race during one of the most hotly contested Formula One seasons in years.

Ferrari's F10 was definitely able to match the pace of the best in the world; and while any podium finish in a field of 25 is something to be proud of, the Ferrari team is determined to improve on it as the season continues in Valencia for the next leg of the series.