Mar 4, 2015 - 4 years ago
By Supply Post
Indexator Rototilt Systems
changed its name to
Rototilt, short and sweet.
Behind this apparently undramatic
change lies a larger,
long-term decision about
continued product development
and a determined
marketing initiative in North
America and Europe.
“We see enormous
growth potential in places
like North America and
central Europe where tilt
rotators are still not used
to the same extent as in
Scandinavia, but where developments
are beginning
to pick up speed,” CEO Anders
Jonsson tells us.
The challenge in the
“new markets” lies in explaining
the concept of Rototilt
and how it turns an
excavator in to a very efficient
tool carrier. The key
to success for Rototilt lies in
a well-established foundation
in the Nordic countries
(90% of all excavators up
to 30 tonnes are equipped
with a tilt rotator) together
with established sales
channels and an increased
interest from end users and
equipment suppliers on the
new markets.
Rototilt’s investment
in modular production –
which allows the customer
to determine how the tilt
rotator should be configured
– will also be a significant
success factor here:
The international market
is not homogeneous.
Needs differ greatly from
country to country and
from contractor to contractor;
thus in the future,
all the major manufacturers
will need to offer customized
tilt rotator solutions,
but Rototilt already
provides this freedom of
choice today.
The investment is also
good news for the town of
Vindeln in northern Sweden.
In order to manage
the company’s continued
expansion and growing
market share, it is now
making a number of strategic
personnel recruitments.
The head office and all
product development will
continue to be located in
Vindeln, Västerbotten, in
northern Sweden.
“Rototilt is the world’s
leading tilt rotator today
as a result of our personnel’s
hard work and single minded
efforts. I’m proud
of what we’ve achieved together
and convinced that
we have the right team
line-up here in Sweden and
our new International markets
as we take the next
step in our development”.
The name change is
also a natural development
of the ownership
changes in Indexator
companies effective as of
October 1st, 2014. CEO
Anders Jonsson has now
focused his ownership
and commitment on Rototilt
while sister company
Indexator Rotator Systems
is now owned by Hans
and Pia Jonsson together
with Åke Karlsson.