Oct 29, 2018 - 10 months ago
By Supply Post
Since 1971, the Supply Post has offered equipment and trucking industry stakeholders quality advertising advice, world-class ad design, and personalized service. 48 years later, we are proud to still be here as a family-owned and operated company. For this, we offer our great thanks and appreciation to our advertisers, our thousands of readers, our suppliers, previous family member-owners, and our fantastic staff. Without their contributions over the years, we simply wouldn’t be here.
In 2008, we made the leap into the Eastern Canadian market and developed a strong mailing list of over 11,000 equipment and truck buyers. Over the last 10 years, we’ve attended dozens of trade shows, met thousands of new readers, and developed relationships with many of the major distributors in Ontario and Atlantic Canada. As time has gone on, the industry has seen many changes. Notably, buyers are willing and able to source equipment from further away. Shipping costs across Canada have also come down dramatically. With those things in mind, it occurred to us that a separate edition for Eastern Canada was no longer the way to properly reach that market and that our Western advertisers would certainly benefit by having access to new markets. The conclusion was unanimous. Why not just print ONE edition, and send it CANADA-WIDE? After some consideration, research, and planning, we’re doing exactly that.
Starting with our January 2019 edition, we will amalgamate our East and West editions into one single publication. We will, of course, continue to produce 12 editions per year, as we’ve done since 1971. Five of those 12 issues will be focused in Western Canada only (Mar, May, Aug, Oct, Dec), and the other seven will be distributed in the West and CANADA-WIDE (Jan, Feb, Apr, Jun, Jul, Sep, Nov). The big bonus is that for our most loyal 12x advertisers, we have managed to make this happen without affecting our 12x print rates. You will have access to markets far beyond Western Canada, including newsstands, tradeshows, and events right across Canada.
Please watch our monthly deadline reminders for further details on each issue, or contact me if you have any questions.
Contact: Jeff Watson
ps. If you haven’t had a chance to check it out recently, please take a look at our updated website at www.supplypost.com. We’ve completed several upgrades to the site including home page links to all the major equipment types, upgrades to the equipment listing filtration, and increased mobile optimization.
“Supply Post is committed to being Canada’s leading advertising and digital media provider for the Construction Equipment and Trucking Industries.”