Feb 22, 2017 - 2 years ago
By Supply Post
Western Star Trucks kicked off its year-long 50th-anniversary celebration at its annual dealer meeting.
Western Star will mark its 50th anniversary of manufacturing legendarily awesome trucks with a year’s worth of special events, truck show appearances and an enhanced website.
The first Western Star trucks were made in 1967 in Kelowna, British Columbia, to serve the mining, lumber and oil industries. Those jobs are hard on a truck so Western Star made its trucks even tougher, hand building each model to ensure they met the highest standards, and adding features to make the driver more comfortable, safer and productive.
Now owned by Daimler Trucks North America and manufactured in Portland, Ore., and Cleveland, N.C., Western Star continues to set the global standard for vocational and work trucks. It also entered the on-highway market in 2015 with the 5700XE, its first aerodynamic truck.
“50 years is nothing short of extraordinary, but we wouldn’t be here if it wasn’t for our customers and their desire to have the most badass trucks on the road. Whether it’s the versatility of the 4900, the ruggedness of the 6900 or the beauty and efficiency of the 5700 our customers count on the quality that Western Star is known for,” said Kelley Platt, president, Western Star Trucks. “While we remember and honor our roots in celebrating this historic milestone it is important that we continue to push the boundaries of innovation and toughness. Please join us this year as we celebrate together!”
Stay tuned for more details about Western Star’s Year of Legendary Awesomeness.
Western Star Trucks Sales, Inc., headquartered in Portland, Ore., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.