DC Equipment Showcases Iconic Brand Madill

Feb 24, 2025 - one year ago

DC Equipment, a manufacturer of logging and forestry equipment, has expanded its presence at the Oregon Logging Conference in Eugene, Oregon.

The company showcased Madill logging equipment for the first time in the United States along with its Falcon Forestry Equipment brand.

“Last year, we relaunched production of the Madill brand, renowned for its reliability in the logging industry, and are excited to be bringing a Madill 3000B log loader to this important event along with our Falcon equipment series,” said Dale Ewers, Managing Director of DC Equipment. “We now have the capacity to support North American logging contractors and customers first hand.”

A new generation of forestry equipment

Mr. Ewers noted that DC Equipment has actively listened to customer feedback over the past year, gathering insights from owners, operators, technicians, forestry managers, industry partners and distributors on its current models and future product developments. “Their input guided our design team to incorporate technological enhancements into our equipment as part of our commitment to continuous improvement,” he said.

The return of Madill log loaders comes with machine improvements. For example, a comprehensive review of the boom and stick has translated into increased durability and strength in key stress areas. “We have also redesigned the cooling package to reduce vibration, generate extra capacity for warmer temperatures and provide access improvements for serviceability,” said Mr. Ewers.

Dale Ewers, Managing Director of DC Equipment, stands with the legendary Madill equipment.

DC Equipment’s commitment and readiness for North American expansion

The DC Equipment team looked forward to attending the 2025 Oregon Logging Conference and taking advantage of this unique opportunity to discuss the future of Madill Equipment with customers.

“We [invited] contractors, forest managers and operators to our stand to discuss what they would like to see from Madill in North America,” said Mr. Ewers. “Madill is coming back to America and we believe that the people who support the brand should have the opportunity to be involved.”

DC Equipment’s expansion into North America is part of a broader strategic initiative to enable local manufacturing while meeting global demand. DC Equipment now has facilities in South America, North America and Oceania, ensuring that the company can meet demand for the Falcon and Madill products worldwide while maintaining strong manufacturing capabilities at home.

“By manufacturing locally, we can ensure faster delivery times and maintain the highest standards of quality and innovation that our customers have come to expect from Madill and DC Equipment,” said Mr. Ewers.

Dale Ewers, Managing Director of DC Equipment.

About DC Equipment

DC Equipment was established to enhance safety and productivity in steep-slope logging operations through mechanization and mitigating the harm of people in high-risk logging environments through its Falcon Forestry Equipment brand.

DC Equipment manufactures and exports equipment to North and South America while supplying the New Zealand and Australian markets. With the recent acquisition of the Madill brand, DC Equipment has opened a Prince George facility to build on the Madill legacy and recognize its heritage in British Columbia.

Through Madill and Falcon, DC Equipment is poised to deliver integrated, innovative solutions to logging contractors worldwide, advancing towards automation, data integration, and lower-emission technologies.

Source: DC Equipment