Handlers introduces Specialized Orchard And Vine Ferrari Tractors

Feb 22, 2021 - 4 years ago

In October, Handlers Equipment became the new exclusive importer and distributor of Ferrari Tractors in BC. With over 30 years in business, the family-owned, Abbotsford-based business Handlers Equipment serves customers throughout the Vancouver metropolitan area and in a large area of southern and western British Columbia.
Born in Italy during the post-war reconstruction, Ferrari Tractors have long been intertwined with the mechanical evolution of agriculture. In 1965 they launched their first articulated tractor to great success. In those early years, Ferrari already had a remarkably high technological orientation. Their product offerings have ranged from the first motor mowers, to the first agricultural machines for the transport of foodstuffs across very rough terrain.

Handlers introduces Specialized Orchard And Vine Ferrari Tractors
“Ferrari is pleased to add another highly experienced and successful dealership to our Canadian network,” said John Webb, regional account manager for BCS & Ferrari Sales, “Handlers Equipment has proven to be customer focused and adaptive to the ever-changing demands of the marketplace.”
The Vega and Cobram Series Tractors have been designed for narrow rows, very tight turns with a low center-of-gravity for stability: row crops, vineyards, orchards, greenhouses and nursery gardens as well as the routine maintenance work, in both summer and winter, typically done by local municipalities.

Handlers introduces Specialized Orchard And Vine Ferrari Tractors
“Thanks to the isodiametric wheels, low center of gravity, rigid frame and front-wheel steering, the best qualities of Ferrari are their agility and maneuverability.” said Joel Venema, Agriculture Sales Manager at Handlers Equipment. “Ferrari has been a pioneer when it comes to technology and innovation and Handlers is pleased offer their products to hardworking Orchard and Horticulture farmers seeking high-quality products.”

Handlers introduces Specialized Orchard And Vine Ferrari Tractors

About Handlers Equipment
Founded in 1991, Handlers Equipment has been a part of the Abbotsford, B.C., community for 30 years, achieving its early success by selling used tractors and other agricultural and industrial equipment. Now representing a variety of leading ag and construction equipment brands, Handlers employs a team of highly trained professionals to meet its customers’ needs for new and used machines, parts and service. A family-owned business, Handlers supports the Abbotsford community by fundraising alongside a variety of local organizations.

The BCS Group
In 1988 Ferrari joined the BCS Group, a leading multinational company involved in the mechanization and agricultural sector. BCS Group designs and manufactures agricultural machinery for agriculture, greens maintenance, autonomous electrical energy production, and mobile welding. BCS Group operates three production plants in Italy (Abbiategrasso, Luzzara and Cusago) are certified under ISO 9001 and have a presence on every continent with sales offices and distributors.
In the US & Canada, Ferrari tractors are imported and distributed by BCS America LLC.
Source: Handlers Equipment