Jul 10, 2018 - 11 months ago
By Supply Post
1. Reach your customers directly
Your Facebook page is a way to communicate directly with a most important demographic — your customer. By keeping your page up to date with fresh posts, your customer can learn about sales, special offers, new product announcements, staff changes, holidays, and fun stuff like contests and events. All of your contact information is also on your page, making it even easier for your customer to find you! Make sure you let your customers know that you're on Facebook by providing a link on your website, adding a link to your email signature, and putting it in any print advertising you do.
2. Your competition is on Facebook
Think about your competitors — do they have a Facebook page? Chances are, they do. You don't want to miss an opportunity to connect with your customer!
3. Show the human side of your business
Connecting with your customers on a social level can benefit you. A customer may be more willing to deal with you or even pick up the phone if they know that you are a great group of people! Don't be afraid to show the "behind-the-scenes" photos of your day-to-day business — your customers will love it!
4. Facebook is great for SEO
According to Forbes, Facebook drives almost 25% of social media traffic to websites. Who doesn't want more traffic to their website? More traffic also means better Google ranking on those search pages, so keep your Facebook content up-to-date, fresh, and relevant to your business!
5. It's free!
Facebook pages remain free for businesses — and who doesn't like free? It's also pretty easy to use. Sure, you can absolutely reach more people and grow your following by "boosting" your posts and targeting your exact customer, but you don't have to.
Thinking about starting a Facebook page, but don't know where to start? We can help you with that, and other kinds of digital marketing. Give us a call at 1-800-663-4802 and ask for Jeff, Shantal, or Jake; or click here to get started. Take a look at our Facebook page for inspiration!