Solid As A ROXOR

May 22, 2020 - 5 years ago

Front Page Story: Old School Simplicity Meets Current Technology With Mahindra Roxor

Abbotsford, BC-based business Handlers Equipment has formally welcomed the Mahindra ROXOR to their lineup of agriculture and construction equipment for sale. To continue meeting the needs of the mining, construction, agriculture and off-road communities in British Columbia, ROXOR arrived on-site earlier this week. ROXOR continues to move people in ways and in places unique to any off-road vehicle and will do it with a new head-on look. The new ROXOR receives fresh styling in the grille/lighting area to offer a more pronounced and efficient lighting design. A 5:38 axle gear ratio allows the ROXOR to climb hills effortlessly and livens up the powertrain, enhancing power responsiveness.

“We saw ROXOR continue to gain strength and momentum in 2019,” said Joel Venema at Handlers Equipment. “The ROXOR is strong, tough, and vastly outperforms light-duty utility vehicles when it comes to getting real work done. It will be great for fleet and ranch/agricultural work around here, no other side-by-side can compare.”

The ROXOR is developed and engineered in the United States based on the same rugged platform Mahindra has been using in India for decades.

For model year 2020, ROXOR has released several new optional features and accessories, an industry first factory-installed lift kit, an all-new grille design and three new standard color options. The sturdy boxed steel frame and the rock-solid reliable drivetrain with truck-inspired 5-speed manual transmission or optional 6-speed automatic transmission is ready to bypass well-trodden paved roads with modern innovation and extreme customization capabilities to take on almost anything a rugged stretch of terrain throws at it.

A perfect blend of old school simplicity and current technology, when you purchase a ROXOR, you are investing in an industrial strength utility vehicle.

*Abbotsford, BC-based business Handlers Equipment has formally welcomed the Mahindra ROXOR to their lineup of agriculture and construction equipment for sale.*

Continuing to Evolve

Mahindra Automotive North America continues the evolution of the ROXOR with the release of the 2020 model. The ROXOR evolves with the introduction of new styling, new gearing, and a flood of new accessories in 2020; proving that the ROXOR is fast becoming the ultimate in tough work/play off-road vehicles ready to take on any and all challengers.

The drivability is also improved with smoother, effortless shifting with new gearing.

“The ROXOR future continues to gain strength and momentum in 2020,” said Richard Ansell, Mahindra Automotive North America Vice President of Marketing. “The new ROXOR line includes new design elements and performance enhancements and we will be introducing new accessories every month. We are beginning to shift more focus to the fleet, work, and ranch/agricultural opportunities as the ROXOR is strong, tough, and vastly outperforms light-duty 4x4s when it comes to getting real work done on a daily basis.”

*The ROXOR comes in seven colours: Bonfire Orange, Jet Black, Olive Green, Sand, Shadow Grey, Signal White, and Supply Post’s favourite — Molten Red.*

New Options for 2020

The ROXOR continues to provide a reliable, economical, and long-lasting 4-cylinder turbo diesel engine and 4WD to help get you where you need to go. The sturdy boxed steel frame and the rock-solid reliable drivetrain with truck-inspired 5-speed manual transmission or optional 6-speed automatic transmission is ready to bypass well-trodden paved roads with modern innovation and extreme customization capabilities to take on almost anything a rugged stretch of terrain throws at it.

Mahindra Automotive North America is committed to growing the unique design and engineering attributes that make the ROXOR the toughest, strongest and truly authentic off-road only work/play vehicle in the United States. ROXOR continues to gain momentum in commercial segments and is fast proving to be a top choice among fleet needs with its rugged, low maintenance and strong durability attributes that make it a true utilitarian work vehicle.

*The sturdy boxed steel frame and the rock-solid reliable drivetrain is ready to take on almost anything a rugged stretch of terrain throws at it.*

Fully Customizable

Prepare yourself for the fun of accessorizing and customizing to match your adventure while utilizing the online configurator. This simple platform has proven itself worthy and comes with an industry-leading limited warranty of two years or 12,000 miles. Starting at MSRP $16,599. Fleet programs are available.

For more information on the new ROXOR, visit www.roxoroffroad.com and follow ROXOR on social media via facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.

*A 5:38 axle gear ratio allows the ROXOR to climb hills effortlessly and livens up the powertrain, enhancing power responsiveness*

About Roxor

ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra's long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength. For more information, visit www.roxoroffroad.com.

About Mana and Mvss

Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Mahindra Vehicle Sales and Service (MVSS) is MANA’s exclusive distributor in the powersports industry located in Fletcher, North Carolina. www.mahindraautomotivena.com.