Feb 11, 2011 - 7 years ago
By Supply Post
Alliance Truck Parts, a leading provider of replacement parts for the commercial transportation industry, has partnered with Penske Racing as a sponsor of the No. 12 Dodge Challenger driven by Sam Hornish Jr. for the 2011 NASCAR Nationwide Series.
"Our partnership with Penske Racing is the first of many steps in our brand evolution,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. “Who better to partner with than Penske for a brand that signifies quality, reliability and value. Penske Racing has a heritage of benchmark performance and we feel the alignment between Alliance Parts, Penske Racing and Sam Hornish Jr. is perfect."
One of the most successful drivers in the recent history of open-wheel racing, Hornish has transitioned successfully to stock cars, achieving several new career milestones with an eye on greater results in this, his fourth season of NASCAR competition. Hornish raced the Alliance Truck Parts Dodge Charger in the 2010 Nationwide Series finale at Homestead-Miami Speedway and he is ready to compete for the team again this season.
Said Hornish, “It’s exciting to be able to return to the car and get a chance to represent the Alliance Truck Parts brand again this season. I know everyone at Penske Racing will be working hard to get the best results possible this year in the Nationwide Series.”
Hornish will drive the Alliance Truck Parts Dodge for Penske Racing in at least eight races in the upcoming Nationwide Series season.
“Penske Racing welcomes Alliance Truck Parts to the team,” said Roger Penske. “We believe this marks the beginning of a strong partnership. Sam and the team are ready to produce solid results in the Alliance Truck Parts Dodge. It should be an exciting 2011 season.”