Doppstadt Launches New Brand Identity

Aug 11, 2026 - yesterday

New product designations and a unified brand identity at Doppstadt.

As part of the repositioning of the Doppstadt brand, first unveiled at IFAT 2026 in Munich, Doppstadt continues to strengthen and refine its brand presence. A key element of this evolution is the introduction of new product designations for the CoreShred and CoreVibro product lines.

→ Find Doppstadt Machinery For Sale

The objective of this update is to simplify navigation across the product portfolio, improve machine recognition, and make communication with customers, dealers, and service partners even clearer and more efficient.

At the same time, Doppstadt is introducing a unified brand identity across its entire product portfolio. Going forward, all machines will be delivered in the Doppstadt brand color, orange. The previous color differentiation between individual product lines will be discontinued, creating a modern and consistent appearance across the entire portfolio.

Another important milestone is the production of the CoreShred 3 (CS 3) at Doppstadt's manufacturing facility in Calbe, Germany. This further strengthens Doppstadt's production capabilities while reinforcing the company's commitment to delivering the highest standards of quality and reliability – Made by Doppstadt.

New Product Designations for the Core Line

Transition Period

The new product designations take effect immediately. The transition will be implemented gradually as part of ongoing production. During this period, both the previous and the new product names may appear in documentation, quotations, and on machines.

With these changes, Doppstadt is further strengthening the recognition of its products while continuing the consistent evolution of its brand, initiated at IFAT 2026. The new naming structure, the unified brand identity, and the production of the CoreShred 3 in Calbe represent important milestones toward a clear, future-oriented brand strategy—while maintaining the proven performance, reliability, and quality that customers expect from Doppstadt.

Source: Doppstadt