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Choosing A Trucking Company: Reputable Placement

Aug 28, 2012 - 7 years ago

By Supply Post

Moving from one company to another should bring benefit, advancement and value. However, a lot of career changes end up being lateral rather than upward. Operators don’t seek out situations that make matters worse. However, too many find out after moving that their new situation is not what they expected.

There are many issues that can be overlooked when evaluating a possible company move. One of those is balancing the level of service provided to the level of service required.

On a scale of one to ten (10 being an outstanding driver/operator), where do you rank yourself?

This requires a level of self-evaluation that many people aren’t comfortable with, and they either over or under shoot the mark.

As a driver I would rate myself as a 7 or 7.5. I’ve never been involved in a commercial traffic accident and consider myself a defensive driver. But I’ve dinged the occasional dock, driven over the odd curb and have been known to float around my lane. As an operator (lease/owner), I would evaluate myself as a 7.5 or 8. Even though I have a great deal of experience in the business and management side, I consider myself moderately mechanically challenged. My only safety net was developing a strong personal relationship with a great mechanic.

Proper self-evaluation requires an objective view of where you fit in the driver/ operator pool.

I have the luxury of meeting with hundreds of operators every year and speaking to many more. There are times I have to really pull up my socks and concentrate more than normal because I’m in the presence of greatness. I also meet with the odd driver that I know won’t last out the year. In the latter example, the biggest problem is usually arrogance, as some refuse to properly evaluate their performance. What’s the solution? Personally I recommend developing a very strong circle of true friends, the kind that will tell you the truth in a timely fashion.

When drivers self-evaluate, however, there is a tendency for some to under appreciate their abilities in the market place. Unchecked, this can lead to some companies taking advantage, even in a driver shortage environment. If you undervalue your professionalism, eventually your service will be underrewarded.

If you have a clear record, never refuse a load, always arrive on time, your paperwork is punctual and orderly, you live within your means, you’re reliable, and you maintain a pleasant service oriented personality, you have high value and should present yourself accordingly.

Balancing the services requires an evaluation of both the company requirements and your personal abilities. It must be a realistic approach to both. Companies will always attract and retain a certain level of quality. Look at all the other drivers. Are you realistically willing to perform at their level? If you would routinely outperform them, will you be adequately compensated? If not for either question, the honeymoon period ends pretty quickly.

Step back, look at how you serve your current company — are you at the top, in the middle or on the bottom?

If you’re considering a move to a new company, where will you rank in the company? Will you be at the top, middle or struggling at the bottom? If you start at the bottom, how long will it take to work yourself into the top spots (if at all)?

If you’re currently at the bottom, the best business question would be: why? Why are you performing and being treated so badly? Is it really the company? Or is it you? Somewhere, somehow, did you communicate that it was ok to be treated like you are? Can you communicate a different message rather than leaving? Will it be received? What makes you think you’ll communicate a different message than what you’re used to communicating?

These may be personal issues, but remember, you ARE your business. I can’t fire myself. I follow me wherever I go.

Ultimately we must say what we mean, and make sure people know that we mean what we say. A consistent performance is our best objective, no matter how good, average or bad it comes across. In the trucking industry, drivers (and companies) are evaluated by their service or productivity, not by their ability to talk.

It’s always best to be inspired and challenged to your highest level of consistent service. In the end it will be the path to the highest level of return on your investment.

By Robert D. Scheper

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