How to Sell Your Equipment on Supply Post

Aug 20, 2025 - 16 days ago

Sell your construction equipment with Canada's most trusted heavy equipment marketplace - serving buyers and sellers for over 50 years.

Komatsu PC240LC excavator grading a dry construction site at sunrise, tracked heavy equipment kicking up dust during earthmoving.

Why Fall is Prime Time to Sell Your Equipment

If you're holding on to equipment that's ready to sell, now is the perfect time to get it listed. The fall season consistently ranks as one of the busiest equipment buying periods, with contractors preparing for winter projects and planning next year's acquisitions. Listing your heavy equipment on Supply Post puts your machinery in front of thousands of qualified buyers actively searching for construction and forestry equipment, trucks, trailers, aggregate and mining machinery, and so much more.

Our marketplace is a hub for serious equipment buyers, while our trusted print publication reaches dedicated subscribers across Canada. With more than 50 years serving the heavy equipment industry, we understand exactly what gets equipment sold quickly and at fair market value.

Common Equipment Selling Challenges

The Problem with Selling Equipment Yourself:

Overwhelming number of listing platforms with varying effectiveness
Constant low-ball offers from tire-kickers and resellers
Difficulty reaching qualified buyers with actual purchasing power
Time-consuming management of multiple listings and inquiries
Safety concerns meeting unknown buyers for equipment viewings

How Supply Post Eliminates These Pain Points:

Single listing, maximum exposure: One submission gets your equipment seen across multiple platforms and channels
Pre-qualified buyer network: Our audience consists of established contractors, fleet managers, and equipment professionals
Trusted marketplace reputation: 50+ years in business builds buyer confidence and a trusted reputation for equipment sales

Step 1: Choose Your Advertising Package

Select from our range of advertising packages designed to match your equipment type, value, and urgency to sell:

Online Listings

Perfect for standard equipment sales with digital-first exposure across SupplyPost.com and partner networks.

Print + Online Combination

Maximize visibility with both digital reach and our trusted print publication, distributed to equipment professionals nationwide.

Featured Listings

Boost your equipment to the top of relevant search results on SupplyPost.com. Featured listings typically receive 3x more views than standard postings.

Premium Promotions (Cover & Classic Features)

Our most successful package for high-value equipment. Includes:

Homepage feature placement on SupplyPost.com
Print advertisement in Supply Post newspaper
Dedicated social media promotion across our platforms
Inclusion in targeted email newsletters to 8,000+ subscribers

Multi-Equipment Solutions

Selling multiple pieces? Our account managers create custom promotion plans including dealer pages, print advertisements, and coordinated marketing campaigns to move your entire inventory efficiently. Contact them today if you've got a full fleet or inventory to list.

Step 2: Complete Your Equipment Submission Form

Once you've selected the right package, filling out our comprehensive submission form ensures maximum buyer interest and faster sales.

Essential Information to Include:

Equipment Details: Year, make, model, and engine hours/mileage
Condition Assessment: Honest evaluation of wear, recent repairs, maintenance history
Specifications: Attachments, options, modifications, operating weight
Pricing Strategy: Research comparable equipment and set a fair price for your listing

Optimizing Your Equipment Description

Pricing Strategy Tips:

Research similar equipment in our listing database, paying attention to the hours or mileage
Price competitively but fairly - overpriced equipment sits longer and ultimately sells for less
Consider seasonal demand fluctuations for your equipment type
Factor in transportation costs for potential buyers

Photography That Sells Equipment

High-quality photos are crucial for online equipment sales. Include:

Exterior shots: Both sides, front, rear, and elevated angle showing full machine
Interior/Cab photos: Operator station, controls, seat condition, instrumentation
Close-up details: Undercarriage, hydraulics, attachments, tires/tracks
Damage documentation: Honest photos of any wear, dents, or issues

Pro tip: Using your smartphone works well for this, but ensure there is good lighting and the whole machine is viewable. Avoiding shadows and cleaning your equipment takes photos to the next level.

Quarry fleet with Volvo excavators and A30E articulated dump trucks parked on site, ready for mining and earthworks operations.

Video Walkarounds: The Competitive Advantage

Consider filming a simple walkaround video showing:

Equipment startup and operation
Key functions and attachments in action
360-degree view of the machine

If video isn’t possible, a good selection of quality photos is still enough to ensure your equipment gets sold.

Step 3: Staff Review and Publication

Our Quality Assurance Process

After submission, our team reviews every listing to ensure every ad is presented properly and honestly:

Photo selection: Verifying that the best photo is presented prominently, and that the pictures all match the listing.
Description proofreading: A second pair of eyes on the description to ensure there are no typos, and that information is presented as well as possible.
Technical accuracy: Verification of specifications and equipment details, as well as confirmation that the asking price isn’t too low or too high.

Quick Publication Timeline

Online listings: Live within a few hours of submission
Print deadline: Ads are finalized the Monday after deadline, and papers are typically mailed to subscribers the following Friday.
Confirmation: Email confirmation with editing links for future changes are sent out as soon as the ad has been approved by staff.

Need adjustments after publication? Use the editing link in your confirmation email or contact our team directly for assistance.

Frequently Asked Questions

How much does it cost to list equipment on Supply Post?

Pricing varies by package type and equipment value but listings start as low as $25/month. Contact our team for a customized quote based on your specific needs.

How long does my listing stay active?

Most ad packages remain active for 30 days with options for renewal. You can also purchase a longer period of time at the beginning, or an automatic renewing listing, if you're hoping to run an ad for a longer term.

Can I edit my listing after it's published?

Yes! Your confirmation email includes an editing link, or contact our team for assistance with any changes.

Do you handle international buyers?

While our primary market is Canadian, we do attract international buyers, particularly from the US market for equipment.

What if my equipment doesn't sell?

Our account managers work with you to optimize pricing, enhance descriptions, or upgrade to more visible packages. We're committed to helping you achieve a successful sale.

Is there a commission or final value fee?

Supply Post charges upfront listing fees only - no commissions or hidden charges when your equipment sells.

A yellow excavator digs a trench in a dirt field, creating dust clouds as it excavates the soil.

How do I handle shipping and logistics?

We provide resources and partner recommendations for equipment transportation, but shipping arrangements are between buyer and seller.

What types of equipment do you accept?

We specialize in heavy construction and forestry equipment, aggregate and mining machinery, agricultural equipment, material handling, trucks, trailers, as well as parts and attachments. If you’re not sure whether your equipment would fit, contact us to confirm whether it is suitable for our marketplace.

Ready to Sell Your Equipment? Start Today!

Don't let your valuable equipment sit idle while losing market value. Supply Post's proven system, trusted reputation, and comprehensive marketing approach help you get your equipment sold.

Get Started in 3 Easy Steps:

View our advertising package options to find the right package for your equipment
Submit your listing online with photos and details
Wait for approval and we’ll handle all the marketing

Browse Current Listings: See what other Canadian sellers have chosen to list with Supply Post and discover the quality of our marketplace at SupplyPost.com/listings.

Ready to advertise your equipment? List with Canada's most trusted heavy equipment marketplace today.