Nors Appoints New National Leadership For Canadian Market

Jan 7, 2026 - 6 months ago

Nors Canada is pleased to announce the appointment of Sudhanshu Singh as Chief Executive Officer, Nors Construction Equipment Canada, effective March 1, 2026.

Nors Appoints New National Leadership For Canadian Market — *Sudhanshu Singh*

This appointment marks a key milestone in Nors’ transition to a unified national leadership structure in Canada, reinforcing the company’s commitment to operational excellence, governance alignment, and enhanced customer service across its Canadian businesses.

Singh was appointed CEO of Nors Construction Equipment Canada ST (serving primarily Eastern Canada) on January 5, 2026, and is currently completing a two-month transition period to assume leadership of Nors Construction Equipment Canada GW, which operates in Western Canada. During this period, Singh is working closely with current CEO Colin Matejka, whose tenure will conclude on February 28, 2026, ensuring continuity across the organization.

“The creation of a unified national leadership and this appointment mark a new chapter for Nors Canada,” said Tomás Jervell, CEO of Nors. “Sudhanshu’s proven leadership and deep industry expertise position him well to strengthen our market presence and deliver exceptional value to our customers across Canada. We also extend our sincere appreciation to Colin Matejka for his role in building Great West into a company known for its quality and strong reputation, and for his exceptional leadership, professionalism and dedication to Nors Construction Equipment Canada GW over the past two years.”

Singh emphasized collaboration and alignment as central priorities as Nors continues to integrate its Canadian operations. “Nors has a long and respected history, and I’m excited to build on that legacy as we strengthen our operations in Canada and continue delivering exceptional support to our customers across the country.”

Singh brings more than 30 years of global industry experience, including senior leadership roles with construction equipment manufacturers such as Terex and Caterpillar. He has over a decade of executive leadership experience, with a strong track record in customer-focused growth strategies and supporting market expansion across North America. In his role, Singh will focus on advancing integration across Nors’ Canadian businesses and strengthening governance and operational alignment nationwide.

About Nors in Canada

Nors Canada is a distributor of construction and industrial equipment, providing sales, service and support through its Nors ST and Nors GW operations. The company operates across more than 80 per cent of the Canadian construction equipment market and is part of the global Nors Group. It has circa 750 employees spread around 40 branches in Canada.

Nors Construction Equipment Canada ST (formerly Strongco Corporation) is a leading heavy equipment dealer in Canada, serving sectors including construction, infrastructure, mining, oil & gas, utilities, municipalities, waste management, and forestry. It represents globally recognized brands such as Volvo Construction Equipment, Case Construction, Manitowoc Crane, National and Grove, Fassi, Sennebogen, and Konecranes.

Nors Construction Equipment Canada GW (formerly Great West Equipment) has been part of the Nors Group since March 2024 and operates within Nors’ Construction Equipment business segment. It specializes in construction and forestry equipment and represents leading global brands including Volvo Construction Equipment, Madill, Metso, Sennebogen, and Falcon.

Source: Nors Canada